Install Signal is the dedicated paid media and CRM system for standby generator dealers. Ads, automation, and review engines — running as one.
Most dealers rely on three things: weather, referrals, and lead programs that sell the same prospect to your competitors down the road.
Install Signal fixes that. We build the ads, the follow-up, and the review engine so your pipeline is full in calm weather and overflowing when storms hit.
| Capability | Install Signal | Generalist Agency | PowerPlay / Shared Leads |
|---|---|---|---|
| Industry focus | Generator-only | 10+ verticals | Generator (via Generac) |
| Lead ownership | Exclusive — yours only | Exclusive | Shared with competitors |
| Landing page | Dedicated install quote page | Your existing site | Generac's page |
| CRM + follow-up | Included | Extra or none | None |
| What you track | Cost per install | Clicks, impressions | Lead count |
Search, Local Services Ads, and negative keyword management. Daily budget pacing.
Retargeting and storm-surge campaigns. Creative refreshed every two weeks.
One high-converting page built for install quote requests — not your existing website.
SMS and email sequences that follow up with every lead automatically. No lead goes cold.
Automated review request after every install. 5 stars go to Google, anything else comes to you first.
Weekly text update with 5 numbers. Monthly Loom recap. Live dashboard. Monthly strategy call.
Most agencies report lead counts because leads are easy to generate and hard to argue with. We track what actually matters: what it costs to put a generator in the ground. Every dollar of ad spend ties back to installs, so you always know whether the marketing is paying for itself.
Two scopes. Flat monthly fee plus a one-time setup. No performance tiers, no hidden costs. The engagement starts when we're both confident it's the right fit.
Plus ad spend, billed at cost directly to your card — no markup. Scales with your install capacity.
We build everything before a single dollar is spent on ads. Tracking, landing page, ad accounts, CRM, creative — fully set up and ready to launch.
Campaigns go live. Leads start flowing. CRM nurture fires automatically on every new lead. Review requests activate after every completed install.
Weekly optimization, creative refreshes, and a monthly strategy call. You see every lead, appointment, and install tied back to ad spend — in real time.
Generac, Kohler, Briggs, or Cummins certified. $2M to $20M in revenue. Owner still involved in decisions. At least 2 install crews. Tired of shared leads and generalist agencies that don't know the generator business.
We take on a limited number of generator dealers so every account gets a senior operator, not a junior handoff. Tell us about your operation. If it's a fit, we'll set up a call and walk through exactly what we'd change in your current setup before storm season.